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Our Philosophy

Simple® is a facial skincare range perfect even for sensitive skin. What makes Simple® experts in sensitive skin? Our products contain no dyes, artificial perfumes or harsh chemicals that can upset your skin. Instead, just our purest possible skin loving ingredients with added vitamins for natural healthy-looking skin. Offering a skincare range suitable for all skin types, we’ve helped generations of women look and feel beautiful.

The Simple® Advisory Board

We're helping you have a healthy relationship with your skin. In 2013, we assembled The Simple Advisory Board, experts in the areas of nutrition, dermatology, beauty, fitness and psychiatry - to provide you with support in living a holistic approach to skincare. Healthy-looking skin is not just the result of a good skincare regimen - it is a result of living a healthy, balanced lifestyle.
Dr. Debra Luftman
Gita Bass
Make-up Artist
Ellie Krieger, RD
Kacy Duke
Fitness Expert
Dr. Josie Howard

Beverly Hills dermatologist Dr. Debra Luftman believes that when it comes to skincare, the best philosophy is to “keep it simple.” Dr. Luftman feels that skin health, overall health and emotional wellbeing are all linked together, with lifestyle and stress playing an important role in skin health. As the Clinical Instructor of Dermatology at UCLA, she knows that today’s complicated skincare products and treatment options can be confusing. That is why she specializes in creating personalized skincare regimens for each of her clients. Her book, “The Beauty Prescription,” is a guide to inner and outer beauty that shows how a balanced life and overall health is essential to glowing, healthy skin. 


As one of the most sought after make-up artists in Hollywood, Gita Bass knows that the secret to the most flawless make-up application is a canvas of healthy, beautiful skin. She is known on the red carpet as the go-to artist for creating a fresh faced, natural look of effortless beauty. Her clients are some of today’s brightest starlets like Selena Gomez, Katie Holmes, Debra Messing and Elizabeth Olsen. Gita’s top make-up tip is, “Take really good care of your skin, because if your skin looks healthy, your make-up is halfway done.” 


Ellie Krieger is a New York Times bestselling author and host of the hit show “Healthy Appetite,” on the Food Network, where she creates delicious, healthy recipes for a balanced diet. She believes that good nutrition doesn’t have to be complicated and is known for her philosophy of creating a well-rounded lifestyle with her easy meals. A registered dietitian with a master’s degree from Columbia University, Ellie believes that it is possible for anyone to have a good diet, without resorting to complicated nutritional charts, crash diets or gimmicks. 


Trainer-to-the stars, Kacy Duke is among the world's most sought-after personal trainers and fitness consultants, and one of the co-founders of Equinox Fitness Clubs. She is known for a fitness approach that focuses on balancing three different aspects of wellbeing – the physical, the emotional and the spiritual. Kacy believes that in order to be truly healthy, all three of these elements must be in balance. Her healthy living webisode series, “The Kacy Duke Diaries,” are about a series of holistic group fitness classes that combine physical, mental and emotional exercises to help create a strong, beautiful body, inside and out.


Dr. Josie Howard is a board certified psychiatrist who knows that stress and emotional wellbeing play a large role in creating or destroying healthy skin. As a specialist in in psychodermatology, Dr. Howard specializes in studying the different ways stress and emotions can affect skin health. In an interview with Oprah Magazine, she said stress releases inflammatory hormones that can irritate sensitive skin conditions, like eczema, acne or psoriasis. She is a clinical faculty member in the Dermatology and Psychiatry departments at UCSF, where she continues her research of the relationship between emotions and skin health.

Simple® Sense

With the Simple® Sense skincare routine, you'll receive personalized skincare advice just for you. Your custom routine will help you look and feel beautiful, plus Simple® Sense analyzes your diet, overall lifestyle and how to manage stress. There's more to great skincare than great products - that’s why we provide an approach as unique as you!


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